Industry News
Paper vs. Plastic
Shonda Talerico Dudlicek
Packaging manufacturers battle for their share of
the market for bottles, jugs and cartons.
Paper or plastic may mean one thing to supermarket
consumers, but it takes on a whole new significance among packaging
manufacturers and their customers.
But what advantages does one type of container have
over the other? What can one offer that the others can’t?
Paperboard cartons have an advantage of extremely high
graphics capabilities in a package format that has a more favorable cost
when compared to other types of packaging, says John Rooney, general manager
of International Paper’s Evergreen Packaging Equipment, Cedar Rapids, Iowa.
“Our new gable-top package formats, including Micro
Pak and the ‘Slim’ half-gallon, give new attractive paper-based packaging
options that allow for great shelf presence and a billboard effect for
graphics, giving the producer the ability to market his product at a very
competitive cost structure,” Rooney says. “Spout closures provide the
producer and end consumer an easy-to-open package that is also easy to
close. Gable-top packaging machines have lower operating costs than bottle
fillers in the extended-life dairy and juice markets. All functions — form,
fill and seal — are completed on one machine platform, utilizing minimal
production plant floor space.”
Plastic bottles are more consumer friendly than paper
cartons, says Steven Rocheleau, president of Rocheleau Tool and Die Co.,
Fitchburg, Mass. “Plastic has more flexibility for size of packaging, shape
and ease of handling. Plastic is resealable, easier to open and easier to
transport in a car or backpack.”
Rocheleau adds that plastic is recyclable in a normal
polyethylene recycle stream, and a product’s brand can be identified by
shape as well as graphic design.
Rooney agrees the ability for different shapes and
sizes in bottles allows for effective product differentiation. “This
feature, however, comes at an additional cost to the producer. Not only
should the cost of the bottle be factored in, but also the cost of the cap,
label or shrink sleeve must be considered. Increases in resin prices have
negatively impacted the cost of bottles,” he says.
“Along with that, the extra capital equipment to
perform these operations and the floor space consumed must be accounted for.
High-speed bottling lines utilize significant amounts of water and chemicals
for bottle sanitation. All of these costs need to be factored into the total
cost of operation.”
The paperboard carton is the best solution for higher
graphics, longer shelf life and recyclability and lower costs, asserts
Nils-Erik Aaby, senior vice president of Elopak Inc., New Hudson, Mich.
Elopak supplies a full line of carton-filling machines, material-handling
equipment and paperboard gable-top cartons.
But John Hoeper, market manager of Bottles North
America for Chicago-based Alcan Packaging, says plastic is superior to not
only paper, but glass and metal as well. “Glass is breakable, heavy and does
not provide good portability. Metal cans do not provide good resealability
and are poor marketing vehicles,” he says, because of their lack of shape
variety and because they’re perceived as a commodity.
Alcan’s most recent bottling development is the new
Gamma Retort™ bottle for shelf-stable dairy-based beverage packaging.
Alcan’s plastic bottles are essentially unbreakable, reclosable, portable
and provide barrier protection so that product does not require
refrigeration on the retail shelves or in distribution, Hoeper says. Because
the retort bottle is shelf stable, it eliminates refrigeration from the
distribution system and retail shelves, eliminating the advantage that only
glass and metal previously provided for dairy beverages, he says.
Alcan’s Gamma Retort packaging features vacuum-paneless
design for enhanced label appearance and can be designed in unique shapes
and sizes. “Critical to surviving the retort process, our patented
seal-surface technology delivers seal integrity through the retort process.
We have proprietary material science that provides flavor stability and
extended product shelf life,” Hoeper says. Gamma Retort bottles are designed
to fill on current dairy processing equipment and are available in 8- to
16-ounce sizes.
Evergreen Packaging, a manufacturer of both gable-top
and bottle filling equipment, has new offerings in both areas in response to
customer demand. One recent gable-top development is the Q-16, which Rooney
says is the world’s fastest quart/liter machine at a speed of up to 300
cartons per minute. Another development in its bottle filling line is the
BFAH-30, an advanced hygiene bottle-filling machine targeted for dairy and
juice markets. For gable-top products, Evergreen Packaging has standard
machines and extended-life machines; bottle fillers range from standard
gallon and half-gallon jugs to extended life dairy and juice products
packaged in PET bottles.
The increasing importance focused on shelf life and
food safety is a trend shared by both paper and plastic.
“The focus on high hygiene and food safety has pushed
the market into more sophisticated packaging machines that control the
environment around the filling process,” Rooney says. “On the packaging
side, the trends are for higher barrier properties to be able to retain the
nutritive value of the product over longer distribution cycles. Barrier
structures are continually being developed and improved.”
Consumers want to take their dairy products with them,
and processors are able to fill their needs with portable packaging.
Portability and resealability is the clear advantage for plastic bottles,
Hoeper says.
“With more and more people on the go, people want to
be able to take their beverage with them, take a sip and be able to reclose
the package,” he says. “The demand for a package that meets these needs has
been there for quite some time, it was just waiting for the technology to
catch up.”
And food integrity is equally important to consumers
and processors. “Tamper evidence in both paper and plastic packaging, ease
of handling, opening and reclosing have always been, and will continue to
be, preferences of our customers,” Rooney says.
Rocheleau’s company is seeing continued growth in
single-serve packaging in HDPE bottles and unique shapes and sizes with
creative high-end labeling like shrink-sleeve labeling. “Attractive,
resealable, cost-effective and convenient, HDPE bottles have a marketing
advantage in certain areas over paper or PET bottles,” he says.
Dairy processors are requesting consumer-friendly
products featuring shelf-stable packaging and high-end graphics. “Dairy
processors are looking for a plastic bottle that can run on the same lines
as their metal cans or glass bottles so as to minimize their investment, yet
provide them with an alternative package to offer to customers demanding
plastic bottles,” Hoeper says.
One of the newest battlegrounds is in packaging school
milk. Recent studies have suggested school milk sells better in plastic
single-serve bottles because there’s greater opportunity for graphics and
they’re easier to reclose.
Rocheleau Tool and Die, a third-generation
family-owned company, will be introducing its new 10-cavity machine for
8-ounce school milk bottles at this fall’s Worldwide Food Expo in Chicago.
The company manufactures reciprocating screw extrusion blow-molding
machinery for HDPE dairy containers, with a strong focus on single-serves.
“There is a lot of consumer pressure to move to
plastic,” Rocheleau says. “New bottle designs, labeling and capping help
make the cost of plastic very competitive with paper cartons. Beta sites
have been very successful showing increased consumption. New bottle designs
allow better utilization of dairy crate for reduced shipping cost and
storage cost to the school.”
The demand for high-quality milk cartons is strong and
growing, Aaby says. “Our solution to the school milk program is having the
lowest cost option. School milk cartons can be printed with high graphics
and caps applied to match the options provided by plastic,” he says.
Rooney agrees. “One of the major obstacles to school
milk in bottles is the significant additional cost to accomplish this. This
extra cost is not recoverable by the producer in price increases due to the
bid nature of school milk business. We have seen a lot of talk, but no major
switch to bottles in school milk to date,” he says.
Rooney concludes: “We also believe if school milk, in
paper gable-top cartons, was offered in multiple flavors, and at a colder
temperature, sales would incrementally increase, just as the study shows for
plastic single-serve bottles.”
Alcan’s Hoeper puts it simply: “There has been a
significant rise in dairy processors asking for plastic. If I was a
paperboard manufacturer supplying single-serve dairy-based beverages, I
would be worried.” m
Shonda Talerico Dudlicek is a freelance journalist and
a former managing editor of Dairy Field.
For Some, Glass Is the Clear Choice
Milk in glass bottles may bring back childhood
memories of the friendly neighborhood milkman, but today’s packagers say
glass bottles have carved out an important niche in dairy packaging.
One such packager, Stanpac Inc., offers a full line of
refillable glass packaging for the dairy industry. In fact, the Canadian
company recently introduced a 32-ounce non-refillable glass bottle that’s
gaining momentum in the dairy industry.
“We notice an ever-increasing demand for our
products,” says Murray Bain, vice president of marketing. “Small to mid-size
dairies find that glass containers give them an edge over their competition.
They are set apart by the package. The taste of the product, the feel of the
container, the nostalgic appeal, and the environmental benefits of glass are
features that consumers reach for.”
Stanpac’s newest product, a 32-ounce non-refillable
One Trip glass container, is intended for dairies that wish to add a premium
line to their product mix.
“Dairies that already use glass are also adding the
One Trip to their product line to get their products into regions outside of
their distribution area and into markets where the refillable system isn’t
practical. The same great look and taste are experienced with the One Trip
as with the refillable,” Bain says. “Dairies are also using this packaging
for special products such as holiday eggnog and flavored milks.”
Stanpac offers 8-ounce to 64-ounce bottles;
injection-molded tamper-evident closures; crimp-on foil closures, plastic
cases and wire carriers; and capping equipment. The company, based in
Smithville, Ontario, also helps dairy processors find suitable equipment and
information about packaging milk in glass.
“Overall, glass overwhelmingly provides the essence of
premium and quality for dairy products,” Bain says, steering clear of the
materials battle. “We will stay out of this argument and let the paper and
plastic guys fight it out. We will stick to providing our customers with the
premium package for a specific segment of the m
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